why

ARTICLE 31

Approximately 3 billion people suffer from malnutrition, with 1 in 10 unable to afford a nutritious diet.

Despite the United Nations’ Declaration of Human Rights affirming the right to food and well-being, our food system is broken. The industry prioritizes quantity over quality, profiting from higher taxes on fresh produce and subsidies for processed foods.

Nutritious food has become a luxury.

At Pura, our mission is “to make the world eat healthy.” We believe nutritious food is a fundamental human right. That’s why we’re leading the movement to adopt Article 31, an addition to the Universal Declaration of Human Rights, stating that everyone has the right to an accessible and affordable nutritious diet.

malnutrition

Many people think malnutrition simply means “hunger,” but it actually occurs when a person’s diet lacks the right amount of nutrients for healthy functioning. It includes both undernutrition and overnutrition.

Economic, environmental, and social factors, along with poor dietary practices, are main causes of malnutrition. The food industry contributes to this problem by profiting from making less nutritious food more accessible to everyone.

A healthy, nutritious diet is significantly more expensive than a calorie-sufficient one, and many cannot afford it.

Being able to eat a healthy, nutritious diet is one of our most basic human needs. Yet billions of people go without; they suffer from ‘hidden hunger’, micronutrient deficiencies such as too little iron, calcium, vitamin-A or iodine.

INTERVIEWS

  • The Hidden Crisis of Malnutrition and the Unspoken Nutrition Problem

    Mr. Colm Carmody, CEO and Co-founder of Pura, discusses the hidden crises of malnutrition and the widespread misperception surrounding it, which impacts half of the global population. He emphasizes the importance of transforming the food system on a global scale.

  • Why We Must Sign Article 31

    Our ambassadors share their perspectives on the ongoing malnutrition crises and explain the reasons behind their decision to sign the petition for Article 31.

  • Pura brand Nutritionist

  • Public Testimonials

Sign the Petition for Article 31

We need your voice!

Sign below to help us push for the inclusion of Article 31 in the Universal Declaration of Human Rights. And share this petition now to encourage your friends, family, and followers to join the movement.

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